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For TikTok and Instagram creators

Get paid for every player you bring.

Share a brand's game with your followers. Each new player who signs up with your link or code and plays a ranked game earns you money, paid weekly to your bank account. No views to prove, no flat fee to negotiate.

Join the creator waitlist Free to join · 18+

What you earn

₦100+per qualified player

Each brand sets its own rate for its campaign, and it is never below ₦100. You see the rate before you share.

How it works

  1. Apply

    Link your TikTok or Instagram handle and confirm it is yours with a one-time code in your bio.

  2. Get your link and code

    For each campaign that uses creators you get a personal link and a short code followers can type at sign-up.

  3. Share

    Post on TikTok, Instagram or your WhatsApp status with the campaign's approved caption kit, tagged #ad.

  4. Get paid

    Earnings for each qualified player clear after 7 days and are paid weekly to your bank account.

What counts, and when you're paid

A qualified player is someone new to AdPlay who:

  • Signs up with your link or code within 7 days of tapping it
  • Verifies their phone number
  • Completes at least one ranked game
  • Passes our fraud checks (no self-referrals, SIM farms or bots)

Payouts

Rate
Set by the brand for each campaign, from ₦100 per qualified player.
7-day hold
Earnings stay pending for 7 days while plays are checked, then become available.
Weekly bank payout
Available earnings are paid each week to a Nigerian bank account in your name, once they reach ₦5,000.
Cash, not points
Creators are paid in naira for the service, separately from player prizes.

We're starting with a small group of creators

Join the waitlist with your TikTok or Instagram handle. We'll invite creators as brand campaigns open up.

Apply